The Koalaverse
Inciting a creative revolution in house at Koala
Welcome to the Koalaverse
Koala was born different.
Born to disrupt an industry that’s comfortable with mediocrity, margins, and masses of waste.
The goal now was to incite a revolution.
A targeted, topical and provocative brand revolution which positioned the Koala as the leanest, meanest,
and do-gooder-est in the furniture industry.
This is Unmistakably Koala
We bottled the brand’s attitude, energy and tone, naming it Unmistakably Koala, and then let it loose on the world.
It drove every decision, and delivered a marked difference to the brand’s effectiveness, efficiency and creative impact. Driving distinctiveness in the category, clarity and velocity in the business, and dollars in the spreadsheets.
This is
Unmistakably Koala
A playful brand for an
all too serious world
Capturing attention
We turned the brand all the way up to disrupt, delivering eyeballs, clicks and attention through the funnel.
Proudly Tested on Animals
2025
Commit to Cushy
2025
A Secret Worth Sharing
2024
Pick a winner
2024
Proudly Tested
on Animals
For a decade Koala has been listening to our customers in order to lead the vanguard of furniture innovation. We’re always testing and retesting our products on the animals who love our brand.
Commit
to Cushy
Australians have a fear of sofa bed commitment, so we recruited an Australian relationship savant to help talk them through their irrational fears, and into the comfiest, cushiest sofa bed ever.
A Secret
Worth Sharing
The Byron is unlike any other. Hidden within its clever knockdown design is a full length, full featured boudoir, salon, gym or gaming den. The choice is yours, but what isn’t your choice is the inevitable desire to share your secret with others.
Fall in love
with a Winner
In the furniture category, choice can be paralysing. So for the twenty-somethings trapped in a world of choice we sought some inspiration from the one place where choice is all part of the fun, reality TV.
Generating demand
We turned up the culture and the chaos to break through the noise and deliver compelling consumer first comms fit for channel.
Sleep. Your way to the top.
2024
Better than the bear Minns
2024
Mega Wine Glass Challenge
2025
Koala x Miss Double Bay
2024
For the King’s eyes only
2024
Sleep.
Your way to the top.
We sent our Olympians to Paris with a secret weapon. The scientifically proven benefits of a good night’s sleep. We snuck a stack of mattresses into the Olympic Village, and snuck our way into taking credit for a swag of medals.
Better than
the bear Minns
The Premier Chris Minns was dragging his feet on declaring the Great Koala National Park, so we recruited local provocateur Scottie Marsh to help us kick the government into action. Long story short, the alliance of NFP, businesses and community groups have successfully secured the Koalas somewhere to sleep.
Mega Wine
Glass Challenge
In the mascot-ified word of Japanese culture, it’s the short sharp talent driven content which gets people clicking. So we turned up the volume with the star power of Kazu Lazer, and our site melted down.
Koala x
Miss Double Bay
Koala loves a team up. So with our friend Miss Double Bay we couldn’t stop at just one. First we took on fast furniture at Australian Fashion Week, and also the lonely boys on Valentine’s Day. This is fast content, without the fast fashion waste.
For the
King’s eyes only
To launch our super king sized mattress, we created a discount for one person, the King of England. Despite a full page ad, thousands of shares, and a dozen personal invitations he didn’t take up the offer. But hundreds of sneaky Aussies did.
Driving conversion
We crafted targeted customer journeys, disruptive storytelling experience and eye-catching visuals to drive enviable conversion stats and own a unique place in the minds of our customers.
Koala x Bluey Collection
2025
Torakina Outdoor
2024
Wanda Sofa Bed
2024
Koala Sofa Bed
2025
Koala Pillow
2025
Re-engineered for ridiculously good rest
Koala Pillow
We positioned our pillow as the ridiculously simple path to better sleep. With all the clever smarts that goes into our design, the one thing you need to do is get comfortable, and look good while you’re doing it.
